Beauty Doesn’t Need a Retake

Dove and Bebe Rexha help women break free from the pressure of curated perfection on social media with #ShareTheFirst.

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By: TOM BRANNA

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New Dove research reveals the growing pressure to capture the “perfect” photo. Eight in 10 US women take up to 50 photos of themselves before finding the perfect one to post on social media. With its global community of voices, Dove inspires women to free themselves from the pressure to post perfection through #ShareTheFirst. Dove is partnering with singer-songwriter Bebe Rexha and other influential voices to help women break free from the pressure of curated perfection on social ...

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